Two Truths and a Lie
In college, I struggled with my field of study. Every brief seemed to ask: How do we convince more people to part with their money? Sometimes it was dressed up as consulting and sometimes it was framed as meeting consumer needs, but often it felt like manufacturing Want where there had been none. Consume, consume, consume! I remember sitting with projects and feeling moral resistance I did not yet have the language for. I was drained and I hadn’t even started yet.
That is the first truth.
The second is that I still wrestle with it. It’s hard not to in a time of subscriptions, memberships, and sales promoted along with a long-weekend holiday. And every one of them just as urgent and The Best Deal Yet! I work in an industry that knows how to amplify desire. I think about that often and I try not to look away from its ugly face.
So the lie: I know exactly what I am doing or that I will never change my stance.
If building this website proves anything, it is that I am still forming and growing and understanding and deconstructing what I thought I understood. I am still asking better questions than I did a year ago or five years ago. My beliefs stretch with experience and with failure, with conversations that unsettle me, with books that challenge me and culture shifting under my feet.
I am a curious person. I am open to being wrong (albeit not gracefully). I hope I never become so certain that I stop listening. If you are looking for someone who has it all resolved, I am not that person. If you are looking for someone who is paying attention, I am.
Where I spend my time…
BOOK RECS
“When the outcome drives the process we will only ever go where we've already been. If process drives the outcome we may not know where we're going, but we will know we want to be there.”